For me, great product design sits at the intersection of commercial strategy and scalable architecture. Before opening Figma, I start with rigorous discovery, using friction audits, heatmaps, and behavioural data to turn complex business requirements into intuitive user journeys that drive commercial growth.

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Whether I am owning end-to-end product vision with C-suite stakeholders or partnering daily with product managers and engineers, I always design with the final build in mind. By combining tokenised design systems with hands-on HTML/CSS and modular CMS fluency, I ensure a frictionless developer handoff and guide products from initial concept right through to production code.